The metaverse is gearing up to revolutionize the way users shop and interact with their favourite brands. Whether or not you’re currently familiar with the Metaverse concept, there’s been some buzz around the idea over the last year and a half, and much of it centres on non-fungible tokens (NFTs). …

CryptoPunks is one of the earliest non-fungible token NFT projects developed on the Ethereum blockchain 🪙. The project consists of 10,000 algorithmically generated 24x24 pixel portraits featuring random attributes such as the person wearing a hat 🤠 or smoking a pipe🚬. In NFTs, there’s nothing quite as punk as owning…

Bugatti Group, A leading luggage and handbags brand, continues its excellence in product innovation with its first-ever NFT Collection. The Bugatti Group NFT project is part of a “phygital” market, which provides its customers with both — physical and digital products. Doubters and theorists frequently wonder how virtual art pieces…

The Metaverse The metaverse has an undeniable — and perhaps integral — place in the future of CX, marketing, and more. According to Citi— “the total addressable market for the Metaverse could be between $8 trillion and $13 trillion by 2030, with total Metaverse users numbering around five billion.” The Metaverse as…

Cryptocurrencies have a lot of benefits, but one of their biggest drawbacks is their volatility. For instance, the value of coins may be at an all-time high today then plummet to the ground the next morning. In cryptocurrency land, stablecoins are designed to offer safe digital assets which retain a…

It is safe to assume that anything could be an NFT, and this is not far from the case. With more interesting NFT use cases being discovered day in and day out, researching so many various sorts of NFTs might be confusing. However, because we are still in the early…

The metaverse depends on user-generated content, from you — your digital creations and personal stories — just as today's social networks do. …

The metaverse is the digital world of virtual reality, artificial intelligence, and immersive experiences. As it continues to grow and expand, businesses are beginning to see the potential marketing value of this new technology. If your business isn’t sure how to use the metaverse in your marketing campaign, keep reading…

Marketers need a way to meet customers where they are. Increasingly, that is in virtual worlds, where NFTs and metaverse promotions can drive awareness, supercharge sales and build loyalty. Brands of all types and sizes are experimenting with NFT technology. Initially, some brands launched their NFTs to garner press coverage…